The One Big Mistake Brands Make Monitoring Their MAP Policy
The One Big Mistake Brands Make Monitoring Their MAP Policy:
‘Tattletale Reporting’ is a method many brands use to monitor their MAP policy. Unfortunately, it doesn’t work. Allowing the market to monitor your brand on your behalf is like handing the keys to a drunk driver. Don’t do it. This article explains why it’s damaging to your brand on a number of levels.
Category: Monitoring | Posted: April
Two Key Indicators of a Struggling MAP Policy
Two Key Indicators of a Struggling MAP Policy:
How do you measure the effectiveness of your MAP policy? There are two key indicators that a brand needs to track and measure to continuously improve the process of monitoring and enforcing their policies. This article reviews the impact of each metric on a brand's success.
Category: Monitoring | Posted: April