How To Handle Complaints About Your MAP Policy
How To Handle Complaints About Your MAP Policy:
Customer complaints come with the territory, regardless of what you do. When it comes to your MAP policy, there are specific methods to implement to handle complaints and reduce violations. Enforcement is paramount, but supporting sellers that abide by your policies is also key to a successful MAP policy.
Category: Enforcing | Posted: April
The One Big Mistake Brands Make Monitoring Their MAP Policy
The One Big Mistake Brands Make Monitoring Their MAP Policy:
‘Tattletale Reporting’ is a method many brands use to monitor their MAP policy. Unfortunately, it doesn’t work. Allowing the market to monitor your brand on your behalf is like handing the keys to a drunk driver. Don’t do it. This article explains why it’s damaging to your brand on a number of levels.
Category: Monitoring | Posted: April
Two Key Indicators of a Struggling MAP Policy
Two Key Indicators of a Struggling MAP Policy:
How do you measure the effectiveness of your MAP policy? There are two key indicators that a brand needs to track and measure to continuously improve the process of monitoring and enforcing their policies. This article reviews the impact of each metric on a brand's success.
Category: Monitoring | Posted: April